Semalt: What Сan You Do To Divert Traffic From Your Competitors And Be Number One On Google?



If you are an SEO provider and you want to get a client's site to be the first on Google, you need to steal web traffic from the competition by analyzing each of their competitors on the Internet.

If you study and analyze the strategy of each of the domains that share positions in the SERP with you and you want to always appear ahead of them, you need to follow a series of steps.

That's why this guide has been written, so that you can learn how to analyze your competition and be able to overcome them and steal the traffic they have.

You should know that to steal traffic, the site must appear on the first page and in the first three results. Because it is the first three or four results that get the clicks.

In this scenario, it is essential that you make every effort to analyze the competition in your industry and take advantage of what they are doing to steal their web traffic and outrank them on Google. This will allow you to get more visits or get more sales largely depends on it.

In this guide, you will discover how your website can easily reach the top spots in Google, by stealing from the competition the main keywords they use to rank. In addition, we will introduce you to a suitable tool that will allow you to analyze what they are doing to be above you.

Tool to steal web traffic from the competition

Here, I have to tell you that unfortunately, to analyze the competition in depth, it is necessary to use paid tools, but this does not mean that with free tools you cannot get reports from your competitors.

There are free platforms that provide information, but you must understand that with those free platforms you will not have enough data to analyze your competition in depth. Therefore, it is necessary as far as possible that you invest in a very powerful SEO tool such as the Dedicated SEO Dashboard. Indeed, it is the latest-generation SEO tool that outperforms all the other SEO tools on the market. The SEO Dashboard is different from other tools because of its ability to perform several tasks at once. In addition, this tool has invaluable features to increase the value of your SEO business.

This is a tool that you must have for several reasons:
So, if your agency is a serious one, you should definitely invest in this type of SEO tool. 

The 13 different steps to follow to better position your site

Positioning a website should start with searching for the right keywords. This is one of the most important decisions we have to make before we start an SEO campaign, and it has consequences for all further work. If you do not know from the very beginning what phrases your potential recipients are entering, it will be difficult for you to reach them and attract valuable traffic to your website. Here are five keyword research tips to help you get started with SEO!

1. Make sure you are positioning the right phrases

Many people try to position themselves for a lot of phrases at the same time, which usually results in mediocre positions for each of them. Instead, especially at the beginning, it is better to focus on fewer phrases, but those that best fit the content we offer. We need to understand the intentions of people who enter a given phrase in the search engine and answer the question of whether the content of the website meets these expectations? The easiest way to find out if a phrase is appropriate for your website is to enter it in Google and see what the search engine algorithms think is the answer to the keywords - if the content in the results differs significantly from the content of our website, it probably is not is the best choice.

2. Start with less competitive keywords

If your site is new, under construction, or has low authority, it will be very difficult for you to position it for difficult and competitive keywords. It will be very difficult and time-consuming, so at the beginning it is worth dealing with less crowded phrases, thanks to which we will get high positions much faster and, most importantly, we will start bringing organic, valuable traffic to the website. To do this, don't go far! The dedicated SEO dashboard has this feature to help you find the best keywords that can bring you more organic and valuable traffic.

3. Research the keywords of the competition

Competition research is an indispensable element of all marketing activities; it is no different in the case of positioning and searching for keywords. Checking the keywords through which your competition generates traffic to their sites can give you a lot of inspiration in the search for the optimal phrases for positioning your website.

But, with the dedicated SEO Dashboard, you will have more than that. This tool has a feature called Google SERP Analysis.  You can use this DSD feature set to show your website's positions in the Google SERP as well as the TOP pages and keywords they rank for. In addition, this competitor analysis tool reveals to you the top competitors in the required niche and check their traffic-generating keywords. This will give you an idea of their promotion strategy in order to steal their traffic easily.

4. One keyword = one subpage

It is important to avoid using the same keyword for different pages within your site. One keyword should correspond to one URL with a subpage perfectly optimized for it. Google usually selects one subpage to be displayed in search results, so it is better to create subpages with similar, but not the same words, synonyms or develop a long tail of keywords.

5. Identify bad and good links on your website

In recent years, backlinks have been an important element of positioning (SEO). Even though some rumours claim that their value will decline in the future, Backlinks remain one of the main ranking factors for websites for years to come according to SEO experts. It is hardly surprising because, from the very beginning of its existence, backlinks were the main factor in placing websites in the TOP 10.

Of course, you can get visits to a website without many links, but the truth is that then we will never be able to compete with authoritative sites in their industry.

If you are serious about how to increase organic traffic to your website, then you need to know which links help to position and which are a threat to your ranking. I assume you already know that not all of them are good, and positioning is not the number of links you have.

To get good SEO results and to improve organic traffic effectively, you need to analyze all backlinks and compare them in terms of quality. After you find the most qualitative ones, try to gather as many other links from them as possible.

Here are the hallmarks of a good backlink:
Try to implement these principles in your SEO strategy.

6. Remove bad backlinks.

You can improve your ranking on Google by getting rid of bad backlinks. The more bad backlinks, the harder it will be to drive organic traffic to your website. Too many low-quality links can even result in penalties from Google. After you've gone through the first step, make a list of all the bad backlinks.

Alright, you've already made a list. What now? Create an e-mail requesting that your link be removed and send it to all webmasters. Don't get discouraged if you fail to remove all bad backlinks.

From these remaining links create the so-called disavow report and send it to the special Google Disavow Tool.

7. Blog about problems in your industry.

If you run an online business, you certainly get a lot of questions from potential or existing customers. Even if you run a website based on a blog or tutorials, users will have questions that need your answers. Rather than briefly answering each question via email, it's best to write a detailed article addressing your users' concerns and queries.

Why?

Because people tend to Google the same questions. It would be great if your website appeared in the first place in the query results and the article would dispel all the uncertainties and questions of Internet users. This is one of the better ways to increase organic traffic to your website.

8. Take an active part in reputable places in your industry.

One of the more fun ways to promote your website is to take an active part in the life of popular sites in your niche. This way you can get users from an existing community. Thanks to this, you can increase organic traffic to the website, and thus - improve your position in search engines.

Attention! Remember that on low-quality blogs you can have a negative impact on your website. Therefore, you should be very selective when choosing the site you are contributing to. 

9. Optimize the metadata and content on the website.

The first thing Google thinks about when looking at your website is metadata and the presence of keywords in the first paragraphs of your content. If the metadata contains information about the user's search queries, the site is more likely to be ranked higher in the search engine.

Here are some things you can optimize yourself to increase organic traffic to your website:

10. Create long and quality texts.

I assume you've heard that a hundred times before. Yes, yes: "Content is King"! This is partly true. High-quality articles naturally attract web surfers, create backlinks, and generally improve your reputation on social media as well as the user experience of your website visitors.

The problem is that good content is no longer enough. Your entries must be unique and much better than your competitors' articles. Don't write useless articles just to convey something new. Instead, focus on quality and how to stand out from the crowd. Competition is increasing day by day, and the quality of your articles and entries will be a determinant of success or failure.

11. Optimize your internal linking system intelligently.

The easiest way to generate traffic to your website is through an internal linking system to articles, offer pages or products. By connecting with relevant entries, you create a network of links that lead deeper into your blog and keep users for longer.

12. Encourage users to link your website.

As I mentioned in the article, more natural backlinks will help your website get more organic traffic and improve SEO. You can suggest to readers a link to your post or website via a small widget at the bottom or side of your website. Just like your social sharing buttons, this built-in widget can increase your chance of getting more backlinks.

Attention! Do not ask anyone directly if they could link to your website on their site. Your goal is to encourage. Do not force.

13. Monitor the progress of positioning and inbound links.

Checking your SEO progress and backlinks is a never-ending process. No matter how much traffic you have to your website right now from the search engines, monitoring SEO progress should never be neglected. Organic traffic tracking and SEO grow week by week as you analyze what's right and what's not. Over time, your website will acquire more and more backlinks, and all of them need to be quality tested. Try to analyze all backlinks each month to see which ones are good and which should be discarded.